HOW IT STARTED
Meet Kristen
It started on a family vacation when I was 18.
I watched my sister apply sunscreen for nearly 20 minutes, trying to reach every spot, and still end up with uneven coverage. It struck me that sunscreen wasn’t failing people. The application process was.
When I researched, the numbers were hard to ignore. Sunscreen sales kept climbing, yet skin cancer rates continued to rise - more so than any other cancer combined. More people than ever were purchasing sunscreen, but only a fraction were applying it correctly.
That gap stayed with me. I became determined to make sunscreen effortless, reliable, and something people would actually use. What started as frustration became a mission: to make sun protection simple enough that more people can truly protect their skin.
HOW IT'S GOING
2008
The First Yes
As a freshman at Cornell, I entered a campus pitch competition with the early concept for what would become SnappyScreen. I won. More importantly, it was proof that this wasn’t just a family vacation idea; it was something real.
2012
Early prototypes
After months of convincing engineering students to help prototype the idea (pizza often helped), we built the first touchless sunscreen machine.
I spent the rest of college career refining prototypes and testing them with real users. I entered additional pitch competitions to fund development and became a finalist on mtvU’s Movers & Changers. Each step sharpened both the product and the vision.
2018
R&D and Expansion
By 2018, my sister Katelyn joined the team full time, and together we built the first version that truly met our standards. We secured early trial locations in Aruba and the Bahamas and expanded into leading hospitality brands, including Four Seasons and Marriott. What began as a campus pitch was now serving guests around the world.
2010
Adapting When It Mattered
When travel slowed, we didn’t. We applied our spray technology expertise to launch touchless hand sanitizer systems and portable applicators, meeting the moment while staying true to our core competency: touchless, even coverage.
today
Built to Scale
Travel is stronger than ever, and so are we. The current SnappyScreen delivers complete, even, clothing-safe coverage in 10 seconds. Our partners continue to grow across luxury hospitality, resorts, and private clubs, and our retail lines expand access to our formulas beyond the machine.
What hasn’t changed is the mission that started all of this: make sun protection easy enough that people actually use it.
Be Well.
Experience More.
Break Rules.
The SNAP Way
At SNAP Wellness, we believe luxury should be functional and effortless. Our products are designed to fit seamlessly into daily routines, making self-care simple and enjoyable.
Quality, convenience, and sustainability guide everything we create. We use clean, high-performing ingredients that feel good on your skin and protect the planet. Our collections make it easy to prioritize sun safety every day, promoting habits that support long-term health and vitality.
SNAP Wellness empowers you to feel confident, cared for, and ready to enjoy life under the sun.
Snap standard
Convenience
SNAP’s curated collections keeps your everyday performance in mind, formulated to help you live life to the fullest.
At our core is a commitment to innovative formulas and effortless application, for full, even coverage every time.
quality
Thoughtfully made formulas with high-quality ingredients and none of the harmful additives found in traditional sunscreen.
They’re free from parabens, aerosols, PABA, oxybenzone, octinoxate, SLS, artificial dyes, retinyl palmitate, and more.
sustainability
SNAP is committed to sustainability in every aspect of our products.
We incorporate eco-conscious practices like recyclable packaging, non-aerosol formulas, and refillable cartridge components, ensuring our environmental impact is always top of mind.